Brief: Organise a Girard Perregaux luxury watch showcase for up to 50 Square Mile readers at a private members’ club in the City. This was backed up by an advertisement campaign
Venue: Eight Club (Moorgate)
"As a niche brand in the luxury watch sector, we have to look constantly at developing relationships with magazines to find a direct commercial return for our investment – not an easy one – but we have found that working with Square Mile has not only put our brand in front of the right demographic but allowed us direct contact with their readership, to further promote our brand through a strategic event programme.”
– Leonard Thompson, Managing Director of So Wind / Girard Perregaux
"I was very pleased to attend the Girard Perregaux watch event arranged by Square Mile in the wonderful surroundings of [Eight Club] Moorgate. Though I didn't end up buying any of the watches on offer, one more glass of wine and I just may have cracked!”
– Stuart Gledhill, Panmure Gordon
"The event enhanced the popularity of Girard Perregaux. I think people generally know the name, but don't know where its shop is. Their dealer is actually just near my office. As the event held at a private club, I could look closer at each 'Materpiece'."
– Mabel Tai, MBA, DIAM International Limited
"The Girard Perregaux event combined the super cool ambience of the Eight Club, with fantastic views of the Winter City at night and the best in luxury watches."
– Dean Newman, Invesco Perpetual
