Brief: Armani/Casa wanted to host a relaxed drinks evening in their New Bond Street store to create brand awareness and promote the store location. They showcased their products and services. They wanted a chance to meet our readers and gain some interaction with them
Venue: Armani/Casa, New Bond Street
"We tasked Square Mile with increasing awareness of our New Bond street store among their database of affluent readers. They certainly managed it – exceeding our already high expectations. As well as successful promotions through the magazine, website and e-newsletters, they brought several hundred of their readers to a bespoke cocktail evening at the store. It is a pleasure working with the Square Mile team who are both professional and creative in equal measure."
– Lee Hunnisett De Beer, General Manager, Armani/Casa
"It was a fantastic event, hosted to a high standard. We found the evening both interesting and informative and also a good opportunity for networking. Although no purchase was made by me, a few weeks after a friend did, as I had spotted something in the Showroom that she had been looking for."
– Jackie Brown, Anglo American PLC
