

Brief: To invite 40 people for breakfast at Sotheby’s to view Damien Hirst’s exhibition before it went to auction
Venue: Sotheby’s
Extra elements: Breakfast to be served before a tour of the gallery
Reader feedback:
“Damien Hirst’s world of art is not to everyone’s taste, including mine, but seeing his work at the preview arranged by the Hedge Fund Club, so close up and in some cases still being unpacked, arranged and hung was seriously fascinating and thoroughly enjoyable. I didn’t buy – but was certainly converted to some of his work”
– Steven Woolfe, Boyer Allan Investment Management LLP
