Square Up Media

Print Specifications

Artwork must be supplied as a high resolution PDF. All images must be embedded, at a minimum of 300dpi. CMYK colours only are allowed. All fonts must be embedded. Artwork must be flattened. Extended guidelines for PDF creation can be found under the PPA's pass4press section - please use v9 or v10. Recommended colour profiles are available from the ECI's website.

Please follow all specifications carefully. While every effort is made to ensure that all advertisements are reproduced to the highest standard Square Up Media will not accept responsibility for the reproduction of advertisements that have been supplied without a printed proof, nor can it when the data (PDF) has not been supplied to our specification.

When supplying a DPS artwork allow a 6mm gutter / double image allowance (3mm per page). This allowance should be on the spine edge and within the trim width.

Delivery

Artwork can be delivered by post on CD, uploaded via FTP or emailed. Please contact your account manager for details and to confirm receipt of artwork on +44 (0) 20 7819 9999.

For FTP uploads you must contact your account manager when the artwork has finished uploading. For individual files a web browser will allow you access, for multiple files an FTP client is necessary.

Square Mile

Coated paper stock. Ink limit - 330%. Please use the ISO Coated v2 (ECI) ICC profile for proofing.

• Double Page Spead
  Trim: 440mm w x 276mm h
  Bleed: 446mm w x 282mm h
  Text area: 424mm w x 260mm h
  A DPS should be supplied as two single pages, marked LHP & RHP
• Full Page
  Trim: 220mm w x 276mm h
  Bleed: 226mm w x 282mm h
  Text area: 204mm w x 260mm h
• Half Page
  Trim: 196mm w x 125.5mm h
  Bleed: n/a
  Text area: 186mm w x 115.5mm h
• Quarter Page
  Trim 95.5mm w x 125.5mm h
  Bleed: n/a
  Text area: 85.5mm w x 115.5mm h
• Essentials
  High resolution image plus 50 words including contact details. Please contact the office for production. Final copy must conform to our style guidelines.

Square Mile Guides

Coated paper stock. Ink limit - 330%. Please use the ISO Coated v2 (ECI) ICC profile for proofing.

• Double Page Spead
  Trim: 400mm w x 250mm h
  Bleed: 406mm w x 256mm h
  Text area: 390mm w x 240mm h
  A DPS should be supplied as two single pages, marked LHP & RHP
• Full Page
  Trim: 200mm w x 250mm h
  Bleed: 206mm w x 256mm h
  Text area: 190mm w x 240mm h
• Half Page
  Trim: 176mm w x 112.5mm h
  Bleed: n/a
  Text area: 166mm w x 102mm h
• Quarter Page
  Trim: 85.5mm w x 112.5mm h
  Bleed: n/a
  Text area: 75.5mm w x 102.5mm h
• Essentials
  High resolution image plus 40 words including contact details. Please contact the office for production. Final copy must conform to our style guidelines.

Hedge

Uncoated paper stock except covers. Internal: Ink limit - 300%. Please use the PSO Uncoated ISO12647 (ECI) ICC profile for proofing. Inside & outside back covers: Ink limit - 330%. Please use ISO Coated v2 (ECI) ICC profile for printing.

• Double Page Spead
  Trim: 460mm w x 285mm h
  Bleed: 466mm w x 291mm h
  Text area: 444mm w x 269mm h
  A DPS should be supplied as two single pages, marked LHP & RHP
• Full Page
  Trim: 230mm w x 285mm h
  Bleed: 236mm w x 291mm h
  Text area: 214mm w x 269mm h

The Diary

Uncoated paper stock. Ink limit - 300%. Please use the PSO Uncoated ISO12647 (ECI) ICC profile for proofing.

• Double Page Spead
  Trim: 366mm w x 237mm h
  Bleed: 372mm w x 243mm h
  Text area: 346mm w x 217mm h
  A DPS should be supplied as two single pages, marked LHP & RHP
• Full Page
  Trim: 183mm w x 237mm h
  Bleed: 163mm w x 217mm h
  Text area: 153mm w x 217mm h

Online Specifications

Online artwork must be submitted at least a week before it is scheduled to ensure that it meets our specifications.

Squaremile.com

JPG, GIF, Flash file formats accepted.

• Type	Dimensions	Filesize
  Leaderboard	728px w x 90px h	50kb
  Medium Rectangle	300px w x 250px h	50kb
  Wide Skyscraper	160px w x 600px h	50kb

RICH MEDIA

Flash Version: Up to Flash 8, Actionscript 2.0 (up to Flash 10, AS 3.0 is allowed but not recommended).

ClickTAG: Flash ads require a ClickTAG button for click tracking. AS 2.0 code is below. AS 3.0 is allowed but must be compatible with Google DoubleClick.

• on (release) {

• getURL(_root.clickTAG, "_blank");

• }

Frame Rate: Must be no more than 20fps. Animation Length: ads must not loop more than three times or exceed a total of 30 seconds animation time.

Audio: NO host-initiated audio is permitted on Squaremile.com. Audio must be user-initiated by clicking within the banner and must contain clearly visible "Mute" and "Stop" functionality.

Video: Video can be host or user-initiated.

Redundancy: A static GIF should be provided with any Flash artwork (for instances where users do not have Flash available or installed).

Any exceptions need prior approval.

Email Campaigns

JPG, GIF - no animation.

• Type	Dimensions	Filesize
  Sponsor banner	339px w x 66px h	50kb